Mood-Lites(TM), the Newest Innovation in Specialty Lighting, Showcases Light Bulbs That Enhance the Spa Lifestyle at the American Spa Expo
12.04.2005, 12:12
- New York Magazine Reports that Mood-lites: A New Category in Lighting, Provides an 'Environmental Attitude Adjustment'
NEW YORK, April 12 /PRNewswire/ -- Move aside, dull, ordinary light bulbs -- Mood-lites, http://www.mood-lites.com, the ultimate lighting to enhance the spa lifestyle, dubbed a "must have" by The New York Daily News, has arrived to brighten your world. Coined 'Light Bulbs for Your Lifestyle(TM),' Mood-lites were described by New York Magazine's Best Bets as an "environmental attitude adjustment." Available in seven "moods" ranging from Happy(TM) to Tranquity(TM), Mood-lites, at a suggested retail price of $5.95, offer everyone the individualized lighting they crave at an affordable price.
At The American Spa Expo, held at the Jacob Javits Convention Center from Sunday April 17th to April 19th, Innovative Analysis, the manufacturers of Mood-lites, a new category of lighting in the 2.5 billion dollar U.S. lighting marketplace, will showcase their full line of Mood-lites at Booth #4223.
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Kristina Fitzhugh, managing editor of SPA INDEX MEDIA, the spa directory site at SpaIndex.com and its professional spa industry site at SpaWire.com, sees a relationship between color therapy and spa therapy. "Like aromatherapy, color therapy has quickly established itself as a component in creating a positive and enriching environment," said Fitzhugh. "We've visited spas and therapeutic bathhouses where a guest may select a treatment room based on the color of glass in the stained glass windows -- which in turn filter colored light into the room. We see Mood-lites as a simple, cost-effective and portable method for creating the same effect."
Kathryn Goetzke White, the creator of Mood-lites, believes that Mood-lites is a holistic compliment to the spa lifestyle. "Mood-lites offer a variety of light-bulbs that will soothe your mind, body, and spirit," says Goetzke White. "Try putting 'Tranquility' in your massage treatment room to make it a more spiritual place, 'Renewal' in your tea and water relaxation area for revitalization, 'Happy' in your doorway or foyer to create an atmosphere of hospitality, 'Creativity' in your meditation room to encourage imagination, or infuse the room with vitality by adding 'Energy' in your recreational spaces," recommends White. "The opportunities are as infinite as your ingenuity."
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The launch of Mood-lites includes a broad range of moods and colors, including Renewal(TM) (jade), Tranquility(TM) (sapphire), Serenity(TM) (turquoise), Passion(TM) (crimson), Creativity(TM) (purple), Happy(TM) (yellow) and Energy(TM) (orange). Mood-lites is the only colored bulb currently on the market with a coating that creates a special 'glow.' At a suggested retail price of $5.95, consumers don't have to purchase expensive colored shades or decorative lamps when they want to conjure up a new mood with lighting. Now all they need to do is buy a Mood-lites bulb and put it in a lamp -- and change the bulb whenever they are in the mood for something new and different!
Part of the proceeds of this product line goes to iFred (the International Foundation for Research and Education on Depression), an organization developed to reduce the stigma associated with depression so that people will seek treatment. This treatable condition that affects an estimated 40 million people a year (more than heart disease, cancer, and AIDS combined)* suffers from lack of funding. And sadly, depression is the leading cause of suicide and there are 1.5 times as many suicides as homicides*. Corporations lose over 57 billion dollars a year in productivity due to depression*. To learn more about depression, help fight this serious problem, donate funds or volunteer, visit http://www.ifred.org. *(US Center of Disease Control, 2002).